Author Topic: Former Tourism Chief Mon Jimenez, Behind ĎItís More Funí Campaign, Passes Away  (Read 750 times)

Ayoshi

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https://news.abs-cbn.com/news/04/27/20/former-tourism-chief-mon-jimenez-creator-of-its-more-fun-in-ph-passes-away

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Former Tourism chief Mon Jimenez, creator of 'It's More Fun in PH,' passes away
Posted at Apr 27 2020 02:27 PM | Updated as of Apr 27 2020 03:46 PM

MANILA - (UPDATE) Former Tourism Secretary Ramon Jimenez, who started the "It's More Fun in the Philippines" campaign passed away on Monday, his family said.

Jimenez, who served under former President Benigno "Noynoy" Aquino III, expired in his home. His death was unrelated to COVID-19, his family said in a statement.


Former Tourism Secretary Ramon Jimenez answers questions at ABS CBN ANC program Headstart on Wednesday. Jonathan Cellona, ABS-CBN News/file

« Last Edit: April 29, 2020, 07:33:05 AM by Ayoshi »

Ayoshi

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https://www.gmanetwork.com/news/news/nation/735733/former-tourism-secretary-jimenez-passes-away/story/

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Mon Jimenez, DOT chief behind ĎItís More Funí campaign, passes away at 64
Published April 27, 2020 2:02pm
Updated April 27, 2020 2:40pm

Jimenez introduced the campaign "It's More Fun in the Philippines" almost a decade ago.

< snipped >

Puyat stressed that the catchy campaign is retained by the DOT until now.

Jimenez was as an advertising industry veteran prior to his appointment to the government.


https://www.rappler.com/business/725-new-tourism-campaign-out-philippines-is-fun


MORE FUN. This is the tourism campaign line for international audience. Credit: Department of Tourism.


It's More Fun in the Philippines | Official Domestic Jingle | DOT Philippines
Tourism Philippines - Oct 8, 2012
https://www.youtube.com/watch?v=uAahYmN-xoQ

It's More Fun in the Philippines | DOT Official AVP
Tourism Philippines - Oct 3, 2012
https://www.youtube.com/watch?v=ADNgEHFDYzo