Author Topic: Why Hollywood is currying favor with China  (Read 1444 times)

adroth

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Why Hollywood is currying favor with China
« on: January 12, 2017, 05:32:53 AM »
From: http://screenrant.com/star-wars-chinese-box-office/

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China is this year set overtake the US to become the biggest film market in the world, and big part of this boom has been a relaxing on the rules restricting foreign releases. Over the past few years, the country has vastly increased the number of non-Chinese productions it approves for cinema release (itís now up to 34), which has sent the box office potential of the highly-populated country into overdrive. Itís now getting to the point where studios wanting big hits appealing to China not merely as a potentially lucrative option, but an essential part of moviemaking. This is why thereís been an increase in films with core Chinese supporting characters or sequences set in China Ė it helps to become one of those 34, and gives a key marketing point once youíre in

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